Market & IndustrySmart
Auto Inc heads into the festive season: demand is strong, but comparisons are tougher
The market remains lively thanks to pre-festive demand, but last year’s volumes have raised the bar for makers.
14 September 2026 1 min read 14 views
The auto sector is entering the promotional season with healthy order levels, supported by expectations around the holidays and delayed purchases. Market sentiment remains positive, especially for high-demand models and higher-margin segments.
One important point, though, is that the comparison base is already very high, which makes further growth more difficult. For manufacturers, targeted offers, careful inventory management and strict pricing discipline will be key to turning momentum into solid results.