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BYD cuts prices in the UK with a major promo on PHEVs and EVs
The Chinese brand has started an aggressive sales campaign in Britain, with discounts on plug-in hybrids and electric models.
5 September 2026 1 min read 15 views
BYD has launched what it says is its biggest sales campaign ever in the UK. The promotion covers both plug-in hybrids and fully electric models, with price cuts designed to make parts of the range more affordable.
For the British market, the message is clear: the Chinese automaker wants to speed up its growth by leaning on pricing, at a time when competition among electrified brands is becoming increasingly fierce. It is a move that could also matter to European customers, including those in Italy, if it is extended elsewhere.