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Ceer shows its first EVs as Saudi Arabia targets auto leadership
The Saudi startup debuts its models, aiming to build a regional industrial hub and challenge established carmakers.
22 September 2026 1 min read 2 views
Ceer, the Saudi electric-car brand, has unveiled its first production models. The goal is clear: turn the Kingdom into a manufacturing hub able to attract suppliers, investment and know-how from the automotive world.
The project fits into Riyadh’s economic diversification strategy, with electric mobility seen as both an industrial and technological lever. For Italy and Europe, it is a strong signal: the Middle East market wants a bigger role in the battery-electric era.