Market & IndustrySmart
GM and Ford are losing ground in the U.S. as brands from China advance
A sector forecast says the two Detroit giants are giving up market share as new players gain space.
25 September 2026 1 min read 4 views
The U.S. car market is changing fast, and General Motors and Ford are not benefiting from it. A sector analysis indicates that the two legacy groups have lost share against rivals, in a context made more competitive by pricing, electrification and new brands.
For the American manufacturers, the message is clear: defending volume is harder now than before. The pressure is coming especially from Asian carmakers and from Chinese operators, increasingly aggressive on technology and pricing, an issue that also matters for Europe.