Market & IndustrySmart
GM and Ford seen losing U.S. market share, forecast says
The U.S. market is shifting: the two Detroit giants are expected to slip as more agile rivals and emerging brands gain ground.
27 September 2026 1 min read 0 views
General Motors and Ford are expected to lose ground in the U.S. market over the next few years, according to a new forecast cited by Reuters. The pressure is coming from Asian brands and newer manufacturers, especially in the electric segment.
For both Detroit groups, the issue is not only sales, but also their strategic weight in the United States, still their key market. The move toward electrification is reshaping the balance and creating room for faster-moving rivals with fresher lineups.