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Honda prepares to enter the e-MTB market

The Japanese brand has shown a prototype and confirmed its intention to move into the electric mountain bike segment.

19 September 2026 1 min read 19 views

Honda has confirmed its intention to enter the e-MTB segment after unveiling a dedicated prototype. The project marks another step for the Japanese brand, which is increasingly looking beyond traditional two-wheel mobility into electrification.

For Italian enthusiasts, the news points to a possible new challenge in a fast-growing market, where technology, range and frame quality matter most. At this stage, Honda has not disclosed launch timing or final technical details.