Market & IndustrySmart
Indonesia: car market in 2026 set to shift between Toyota and BYD
Forecasts point to a tougher race between Japanese and Chinese brands, as electrification gains ground in Southeast Asia.
12 September 2026 1 min read 17 views
Indonesia is expected to remain one of Southeast Asia’s key car markets, but 2026 could bring a sharper fight for market share. Long-dominant Japanese brands may face increasing pressure from a more aggressive wave of Chinese manufacturers.
Toyota still stands as the benchmark, yet the rise of names such as BYD highlights a deeper shift: more EV choices, competitive pricing and stronger appeal in urban fleets. For the global auto industry, it is another sign that Southeast Asia is becoming a crucial battleground for the transition to battery-powered mobility.