Market & IndustrySmart
Japanese brands struggle in China: Toyota holds up better, Honda and Nissan slump
A tough August for Japanese automakers in China: Toyota limited the damage, while Honda and Nissan suffered drops of nearly 50%.
14 September 2026 1 min read 16 views
The Chinese market continues to put pressure on Japanese carmakers. In August, Toyota limited losses with a decline of more than 20%, but the overall picture remains difficult for the main Japanese brands.
Honda and Nissan recorded declines close to half, a sign of increasingly fierce competition from local brands and the growing weight of electric vehicles. For those watching the European market, it is a warning sign: the global battle is increasingly being decided in China.