New cars and deals: Diwali lights up India’s market

In India, the Diwali period usually brings a sharp rise in car purchases, and manufacturers are responding with new models, special offers and financing benefits. The goal is to attract families and private buyers, many of whom see this season as the right time to replace their car.

For the market, the festival is a key test: from small hatchbacks and compact SUVs to electric versions, dealers are trying to boost stock turnover and secure as many orders as possible before the promotional window closes.