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Polestar shows Formula 2030: more evolution than revolution

The Swedish brand previews its future path with a concept focused on performance, aerodynamics and electric technology.

8 September 2026 1 min read 26 views

Polestar unveiled the Formula 2030 Concept Car, a prototype that does not turn everything upside down but clearly points to the brand’s direction. The idea is to evolve future models through a more mature approach based on efficiency, clean design and a strong sporty identity.

The concept mainly serves to explain the strategy for the coming years: fewer special effects and more technical substance. For Italian readers, it is an interesting signal, confirming that premium electric brands are also looking for a balance between style, performance and sustainability.