CarsSmart
PUBG Mobile teams up with Lincoln for a new special event
The mobile hit welcomes the American premium car brand in a campaign featuring dedicated models and exclusive content.
11 September 2026 1 min read 22 views
PUBG Mobile is kicking off a new collaboration with Lincoln, the American carmaker known for its premium positioning. The partnership will bring special in-game content inspired by the brand’s models, in an effort to strengthen its appeal among younger users.
For Italian readers, it is a clear sign of how the car industry is increasingly using gaming to reach new customers. Partnerships between car brands and video games are becoming an important marketing tool.