CarsSmart
Saudi Arabia Debuts in Cars With an Extreme Design Brand
The kingdom launches its first carmaker, starting with futuristic-looking models and global ambitions.
26 September 2026 1 min read 0 views
Saudi Arabia is entering the car world for the first time with a national brand designed to stand out immediately. The debut focuses on sharp lines and prototype-like styling, with a clearly futuristic identity.
For the international market, it is an important signal: Riyadh wants to build a more credible automotive industry, moving beyond oil and energy. The first models show an ambition to compete on image as well as technology.