CarsSmart
Saudi Arabia enters the car world with Ceer and two EVs
The kingdom launches its first local brand to build an automotive supply chain and attract industrial investment.
22 September 2026 1 min read 2 views
Saudi Arabia is trying to carve out a place in the car industry and introduces Ceer, a new local brand focused on electric vehicles. The project is backed by the Public Investment Fund and is meant to build a domestic production ecosystem, from parts to final assembly.
Two EVs are expected at launch: a sedan and an SUV, both aimed at the Gulf market. For Riyadh, the move is part of a broader plan to diversify the economy, cut reliance on oil and compete in the future of mobility.