Seres takes control of Aito as Huawei trims margins

Seres Auto has strengthened its control over Aito, the brand created with Huawei, at a time when the group’s profitability has weakened. The move comes as the technology partner reportedly collects a sizable amount for each vehicle sold, around 7,500 dollars.

For China’s market, this is a meaningful shift: Seres wants to manage the brand and its margins more directly in a sector where intense price competition is increasingly squeezing profits.