Tech-based car insurance launches in Florida

A new car insurance option built around technology is now available in Florida. The idea is to use digital tools and driving data to set prices that better reflect how a driver actually behaves, rather than relying only on traditional criteria.

For motorists, especially those watching their budgets, the potential upside is a more personalized policy. It is a trend gaining ground in the United States and one that may sound familiar to European drivers already used to telematics-based cover.