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Volkswagen speeds up change as China pushes a new direction

The German giant is reshaping strategy and range to respond to pressure in the world’s most important market.

5 September 2026 1 min read 12 views

Volkswagen is adjusting its industrial strategy after difficulties in China, a crucial market for volumes and profits. Growing competition from local brands and the pace of progress in electric cars and software are putting the German group under pressure.

For the European market, Italy included, the shift matters a lot: Wolfsburg is aiming for faster-to-develop models, lower costs and a more competitive electric lineup. In short, China is forcing Volkswagen to move faster.