Volvo prepares a major refresh of its lineup

Volvo is taking a decisive approach to updating its lineup, with a plan that involves several models and aims to make the brand more competitive in the years ahead. The strategy comes as the Swedish automaker looks to protect its position in an increasingly crowded premium market that is moving quickly toward electrification.

For readers in Italy, this matters: a more modern and consistent range could bring more appealing cars to our market, where safety, technology and plug-in or fully electric versions are becoming increasingly important. The refresh should help Volvo reinforce both its image and sales.